Challenge

CSX is all about building a better tomorrow and the client wanted to create a social program that engaged teenagers but also provided content for its target audience, the engaged citizen.

Execution

How Tomorrow Votes served as platform allowing the voice of tomorrow to be heard. It featured a website that generated interesting content around political issues for both audiences. In addition to voting, teenagers had the ability to answer polls, pose questions to presidential candidates, and support their favorite questions for a chance to have those questions amplified on social media.