Home2 Suites was seeking a way to change the negative associations with the term “extended stay” and the company had a limited budget.
Four videos were created; each putting a spin on something mundane, changing it into something new and exciting. These videos were promoted through social media and a campaign website. Although the creative was already underway when Scott joined Van Winkle + Associates, Scott implemented the videos on youtube and coded the responsive website to drive the campaign.
The website is responsive and resizes accordingly for mobile devices.