Challenge

MullenLowe had the opportunity to meet with the Krispy Kreme creative team to present creative thinking for its brand.

Execution

An app that capitalizes on the fun of the Krispy Kreme experience while also tapping into the company’s vision – to create joyful memories. Memories are made with family and friends, so Scott created a game in which players work together in the iconic doughnut conveyor experience. Each player uses his/her own phone to sync-up and play a specific role of the doughnut making experience. The collective goal is to successfully deliver as many doughnuts as possible.