Challenge

MetLife came to Martino Flynn with the desire to run an integrated campaign to promote four of its products, including Guaranteed Issue Whole Life Insurance. Ultimately, MetLife wanted to drive potential consumers to get quotes on the different policies.

Execution

Martino Flynn developed a fully integrated campaign that included everything from direct mail pieces to web banner ads. Scott worked closely with another art director to develop the look and feel for the campaign. He then focused on designing the digital components for the campaign, including four separate microsites, twelve web banners, and four e-blasts.