Martino Flynn

Banner Ad


MetLife enlisted three advertising agencies, including Martino Flynn, to develop banner ad concepts selling life insurance for three different target audiences. The audiences being: concerned moms, the financially mature, and the financially constrained.


Four Martino Flynn concepts were selected and produced. Scott worked with another art director and under senior creative direction to develop the concepts. Scott animated each concept in multiple banner sizes.

Concerned Moms

Financially Mature

Financially Constrained

Financially Constrained