Be a Hero
Digital
Campaign
Challenge
MetLife wanted to try a completely different approach for a digital campaign that focused on selling Simplified Issue Term Life Insurance and Accidental Death Life Insurance.
Execution
Martino Flynn developed a series of banner ads that entice users to click out of their own curiosity. These banners each have over 30 keyframes. In order to get to the next keyframe the user must click to activate the next animated portion of the banner. At the end these banners click through to a landing page with more information about the products. Scott designed and illustrated the campaign.
Landing Page
The landing page contains more details about the product and features looping animated GIFs to add some of the life that the banner ads contain.
Landing Page
The landing page contains more details about the product and features looping animated GIFs to add some of the life that the banner ads contain.
