Challenge

In 2015, IPG merged Mullen and the Lowe Group. Naturally, this new agency need to be rebranded. Less than two weeks before the new branding was to be revealed, the Winston-Salem office of MullenLowe was tasked with redesigning its website to coincide with the global launch of the new branding.

Execution

Scott was tasked with the redesign. After receiving the necessary brand elements, the website was designed and approved for production in just a couple of days. The website launched in January of 2016, featuring a bold, refined, and modern design.