Sunbrella European Collection

Sunbrella
European
Collection

Challenge

Bringing Sunbrella’s European Upholstery Collection to the United States.


Execution

A digital initiative to promote the European Collection through seven stylistic trends – ultimately creating an engaging funnel to purchase fabric. This is groundbreaking for the Sunbrella brand as it is the first digital campaign to promote the sale of fabric beyond a traditional B2B pipeline.

Sunbrella
Ulta