Challenge

The Wonderlust Collection is a collaboration between Sunbrella Contract (Sunbrella’s commercial fabric brand), Mayer Fabrics, and the Museum of International Folk Art. It is inspired by the global travels and collected objects of Alexander Girard. All three parties just needed to align on launching it.

Execution

A digital campaign gave users insight into the creation of the collection and the particular artifacts that inspired each pattern. The website draws on the vibrant nature of the collection, using illustrations and playful interactions to bring the experience to life.